As simple as the WHY concept is to understand, one of the biggest challenge most individuals, team and organization face is clearly articulating its purpose, cause or belief—its WHY. While it may be felt, it can be difficult to put into words. And without clear articulation of the WHY, it can be difficult to channel energy in taking appropriate action that guarantee maximum results, thereby making it nearly impossible to scale. Finding the words for your WHY is the first step in being able to effectively communicate it.